Subject: Taking Care Of Business
Title: 

Uncle Sam Wants You - To Attend DJ Expo West!

Byline: By Mark E. Battersby
Published: February 2000 by DJ Times Magazine

So you wanna attend DJ Times’ DJ Expo West? Scheduled for March 6-8 at San Francisco’s Cathedral Hill Hotel, the trade show should be a big help to you – but what if your budget won’t cooperate? Worry not, because Uncle Sam is willing to assume a sizable portion of your expenses.

As you know, tax deductions legitimately reduce the business income upon which your tax bill is based. But did you know that the U.S. Government wants you to go to the DJ Expo? Think of it this way: The Government, in many ways, operates as a silent partner in your DJ business. Just like you, our bureaucrats wish for your bottom line to bulge, too, simply because that will cushion their coffers, expand the revenue base and help pay off our Goliath-sized national debt. Therefore, all the “ordinary and necessary” business expenses that help achieve this – and convention attendance is just one of them – qualify as allowable deductions. (In reality, the agenda of the convention does not have to deal specifically with your DJ business. It is enough that you can reasonably expect to gain some business benefit from attending the event.)

To get the green light on these tax deductions, you only need to prove two things to the I.R.S. – if they ask. First, you must show income through your DJ business (in other words, you can’t be a DJ hobbyist and expect deductions). And second, your attendance at the DJ Expo must benefit your business. Sound simple? Well, it is. According to the I.R.S., a benefit to your business occurs through networking, researching new equipment and marketing techniques, even learning new dances or promotional strategies. If that doesn’t describe the International DJ Expo, then what does?

While deciding whether to attend the DJ Expo West – and we, of course, being biased, think you should – take a peek at some of these tax deductions that Uncle Sam will allow. When it’s tax deductible, we think the skies are friendlier, the meals are tastier, and your slumber is somehow more peaceful.

Planes, Trains & Automobiles:
In John Hughes’ 1987 comedy, do you think an urbane advertising executive (Steve Martin) and a bumbling shower-ring salesman (John Candy) deducted their travel expenses for their Thanksgiving visits home to Chicago? Well, no, it was a holiday vacation, but if they had scheduled their trips during a convention…you bet. Deductible travel expenses include all costs of transport between your home and the convention site – be it by plane, train, bus or car.

Once you’ve arrived at the airport, then you can add to your deductions the cost of a cab or airport limousine, too. Car deductions are computed by miles driven, or as direct auto expenses with only the business portion tax deductible. This goes for both ends of the trip. Oh yeah, in the eyes of the I.R.S, hiring a stretch limousine may be a tad extravagant – and if you’re thinking of going via rickshaw, well, then you’re definitely getting carried away.

Baggage Claim:
We’ve all had a little excess baggage we’d like to check. Maybe some tuxedos or outfits that your employees will be using for a showcase at the show? Whatever it is, if carry-on just won’t cut it, these types of shipping costs are tax-deductible. However, the money you throw down at the show for a new dual CD player or mixer is not tax deductible. It is, however, depreciable. The shipping home of such equipment must be added to the cost figure before depreciation is computed.

Sleep-Aid:
W.C. Fields once said that the best cure for insomnia is to get plenty of sleep. But we think an even better cure is to enjoy repose that is tax-deductible. Not only is your hotel room at the Expo a deduction, so is any lodging that may be required while you’re en route to the show. That is to say, if you are away from home overnight or long enough that you need to stop for sleep in order to properly perform your duties. So forget counting sheep, count your deductions instead.

That’s One Happy Meal:
Go ahead, order that French dessert that you can’t pronounce. While attending the Expo, your meal deductions include the amount spent on food, beverages, tips and tax. Unfortunately, the tax deduction for meals is limited to only 50-percent of the amount you actually spend. This, the “actual cost method,” requires that some semblance of records be kept, although receipts are not necessary for smaller amounts. Generally, receipts are not required for amounts less than $75.

An alternative to the actual cost method is the “standard meal allowance,” also known as the M&IE (meals and incidental expenses rate). This allows you to deduct a set amount for meals and does not require that you keep records of your actual costs. Although the actual amount of the deduction is taken from tables provided by the I.R.S., you must still prove – through adequate records or sufficient corroborative evidence – the time, place and business purpose of the meal. Last year, the standard meal allowance in most American cities varied between $32 and $40 per day. Other locations in the U.S. are designated as high-cost areas, qualifying for higher standard meal allowances. San Francisco is one such high-cost destination, and if you choose the M&IE allowance, you must look up the final figure in the I.R.S. tables. Last year, maximum per-diem rate, including lodging, varied between $113 and $181 per day.

The standard meal allowance or any other travel expense is taken on various forms, depending on who pays the expense. An employee (even an employee of his or her own business) uses Form 2106 (Employee Business Expenses). If you’re self-employed, then add the expenses under travel and entertainment, or as a miscellaneous expense on Schedule C.

Reach Out and Touch Someone:
The only thing more annoying than a person blabbing away on a cell phone during an Expo seminar is the fact that they’re getting a tax deduction while they’re doing it. At times like that they should be charged double. Still, you can use this to your advantage. All business-related dialing during the Expo – be it to your office and, in some cases, even personal calls – are tax deductions. No, Sports Phone is not a deduction.

Bring the Ball and Chain:
If your spouse accompanies you to the convention, ordinarily you can’t deduct their travel expenses. The travel expenses for any accompanying individual are deductible only if that individual is your employee, has a bona-fide business purpose for the trip, or would otherwise be allowed to deduct the convention expenses. In order for a bona fide business purpose to exist, the DJ operation must prove a real business purpose for the individual’s presence. Incidental services, such as typing notes or assisting in entertaining customers, are no longer adequate. They must – again, if the I.R.S. checks – be “employed” by the business (even part-time) and perform a meaningful service to the business in exchange for wages comparable to those that would be paid to a non-family member for similar services.

Vacation, All I Ever Wanted:
What if you decide to combine your Expo attendance with a vacation? If your trip is “primarily” for business and, while at the convention, you extend your stay for a vacation, made a non-business side trip or had other non-business activities, you can still deduct your business-related travel expenses, including the cost of traveling to and from the convention and any business-related expenses while you’re there.

If, however, your trip is primarily for personal reasons, such as a vacation, the entire cost is a nondeductible personal expense. Naturally, you can deduct any expenses you have while at your destination that are directly related to attendance at the Expo.

By now it should be evident that every DJ can write-off or deduct the expenses of attending the DJ Expo West – as if an assortment of unparalleled seminars and a stuffed exhibit hall weren’t enough. Remember, though, that the I.R.S. can challenge both the amount and the category (business or personal) of any expense.

How else can we shamelessly convince you that attending the International DJ Expo West – sponsored by DJ Times and its publisher, Testa Communications – in San Francisco from March 6-8 is a great business move? Let us know how at djtimes@testa.com and we’ll print your response.

 

If you have any questions for TCB, please write to

DJ Times c/o TCB,
25 Willowdale Ave.
Port Washington, N.Y., 11050
fax 516-944-8372
e-mail djtimes@-testa.com.


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