Subject: Feature Article
Title: 

Extreme DJing: The Hall's Electricity Has Failed, the Bride has Belted the Groom and You've Just Called the Name Of a Dead Person up to the Dance Floor. Would You Believe a Mess Like This Can Help Your Company's Reputation

Byline: By Jeff Stiles
Published: July 2001 by DJ Times Magazine

When we arrived at Riverside Hall early on a Saturday afternoon to set up our equipment and prepare for the arrival of guests, we noticed half a dozen Porta-Johns in the parking lot. Since the reception facility is located next to the Mississippi River and summer music concerts are commonplace in our Iowa community, we figured they were simply the remnants of a recent outdoor festival.

However, when my guys and I went to change into our tuxedos inside the hall’s restrooms, the doors were locked. The staff told us that a water-pipe malfunction had shut down all indoor plumbing for the weekend. Then, after we got dressed, we returned to the ballroom just in time to witness the wedding cake collapse onto the floor. Apparently the cake hadn’t been well constructed, and as a result, the reception would go on with neither indoor plumbing nor a cake.

Needless to say, it was interesting to greet guests at the door in our usual, formal way—white gloves, canes, top hats and tux coats with tails—and telling them, “Welcome to Dave and Melinda’s reception. We don’t have indoor plumbing and we don’t have a wedding cake, but we’re going to have a great time anyway!”

The ball was definitely in our court to create a successful event.

Every mobile DJ can recount a story where they’ve overcome a seemingly impossible situation. At my gigs, I’ve had a groom punch a bride in the face during an argument; I’ve seen crowds too drunk to party before the first dance even started; and I’ve accidentally called for a dead grandparent to come out on the floor for a dedicated dance.

The challenge, though, is to ultimately make the event successful. Sure, sometimes there’s nothing much we can do. But, often, creating success from a mess is simply a matter of showing a little creativity.

Here are some examples.

No Electricity? Oy Vey!
Over the past 20 years, Geoff Carlisle of Jamm Entertainment and his nine mobile systems have entertained for a variety of functions in the Birmingham, Ala., area. Carlisle’s company is especially popular in the corporate party and mitzvah realms, in large part because of their attention to detail and customer service. But Carlisle says he’ll never forget the time he faced the most challenging of bar mitzvahs.

“We had been hired to provide sound, lighting and video for this mitzvah a couple years ago at the Pinetree Country Club,” recalls Carlisle. “They had a three-hour party planned with about 150 kids. There were to be basically no adults, and that ended up being in our favor.”

The event was scheduled on a day with typical Alabama fall weather, which Carlisle says gets pretty bad because Birmingham is in a tornado alley. Carlisle and his DJ showed up on time to set up their video projection screen, camera, sound system, lighting system and fog machine. But just as they finally had everything ready to go, the lights went out. “The first thing you’re thinking is that these people have reserved you, it’s a busy night, and you’re going to get paid no matter what,” Carlisle remembers thinking. “In turn, that motivated me to want to assure the client that we’re making every attempt to make their party a success.”

Upstairs, two other parties were also happening during this weather-related outage. “Upstairs, in the biggest ballroom, there was a 800-guest sit-down dinner for Mercedes Benz,” says Carlisle. “Somehow they eventually got a generator, but the lady who was DJing up there looked dazed and confused. She basically just stood around waiting for the hall to help her find a generator.”

Rather than waiting for the hall staff to find his solution, Davidson immediately left his DJ to man the console while he went out and got a generator himself. Meanwhile, the guests made do with flashlights and candles.

Well, that generator worked just fine at first, but unfortunately it supplied enough power to juice only one of Carlisle’s Mackie powered speakers. And if that wasn’t bad enough, his fancy new dual CD player—complete with memorized cue points—wouldn’t read any of his CDs because of all the electronic static running through the sound system.

The solution? Carlisle plugged a Discman portable CD player into his mixer and played one song at a time, talking between songs while his DJ changed discs. “We would plug the mic in and talk really softly to make announcements,” he explains. “That little CD player that cost about $60 probably saved the night at that point.”

After 30 minutes of darkness, the power returned and they were able to plug everything back in, but a short time later the power went out again. “It was becoming very difficult to run the whole show without a sound system,” Carlisle recalls with a bit of frustration still in his voice.

When it eventually came time to try one of the many activities that Jamm Entertainment upsells with their mitzvah packages, the DJs couldn’t scream loud enough into the mic to compensate for the severe lack of power. To make things work, Carlisle again had to get creative. “We simply turned the gain down and plugged the microphone directly into the back of a Mackie speaker, using it directly as a PA system,” he says. “With one speaker and a mic, I was able to lead a game of Musical Chairs, and by the end of that game, luckily, the power came back on for the final 30 minutes.”

Not only did Carlisle make it through the night, but this seemingly impossible event even pumped up his business. “Ever since then, when I go out and talk to clients, a lot of the kids who were there thought it was the coolest party ever,” he says, “probably because all the lights were off. It was something different, so being able to work with that bad experience in turn ended up creating one of the coolest parties ever, and we’ve gotten two or three bookings as a result.”

When Venus Isn’t Talking To Mars
After setting up for a wedding reception a few years ago, my staff and I were surprised to see that the first carloads of arriving guests were actually the wedding party. Usually, of course, by the time a wedding party arrives, the guests are already there. So this seemed strange.

When I approached the groom to ask how everything was going, he said, with a distressed look on his face, “Things were going great up until now. My wife and I came over here in separate vehicles and aren’t talking to each other right now.”

Wow, what a way to start a marriage!

At this point, I didn’t want either the bride or the groom to think I was taking sides, so I made sure I spent equal time talking with each one to assure them that we’d do whatever we could to turn this mess into a success. The bride was especially troubled by the situation, and was crying when I went over and greeted her with a hug.

After instructing the bride to look me in the eye, I assured her that things would get much better before the evening passed. “There are a lot of unusual demands being placed on you right now by your spouse and your family and your guests,” I said, “but don’t worry because I promise that things will get much better. In many ways there is more stress on a couple, and especially on a bride, during the wedding day than there will be ever again in their marriage. If there’s anything we can do to make your day go better for you, please ask.”

Within an hour, we had the bride and groom at the bar doing shots together, and throughout the dinner and dance we frequently played a sample of a long kiss while we had their guests cheer for them as they kissed.

I’m no marriage counselor—just ask my wife—but, whew, it worked this time!

Consummation Proclamation
When Atlanta-based DJ Jon Davidson performed for a wedding four years ago at an antebellum mansion in the Atlanta suburbs, he was being paid to play for a typical reception. The scene was the Flint Hill Plantation in Roswell, Ga.

“Everyone there was from out of town,” he recalls, “Their rehearsal dinner had been held the night before at a hotel a few miles away, and now everyone was being shuttled from the hotel to the ceremony and reception.”

Problem was, some key participants didn’t show up in time to the reception, including about 25 guests from the bride’s side of the family; Davidson, the photographer and the wedding coordinator couldn’t figure out why they didn’t show up. The guests were all tight-lipped and tension filled the air.

“The families would not talk to each other, dance with each other or give me any direction the whole time,” says Davidson. “It was like I had walked in on some totally strange warp in time and I felt very out of place. I even double-checked my spec sheet to make sure I was in the right venue and double-checked names to make sure I had the correct client.”

It actually wasn’t until after the reception that Davidson discovered the reason for the subdued mood of his guests. It turns out, right before the rehearsal dinner the night before, the bride had walked in on the groom performing a little “rehearsal” with the maid of honor. “Miraculously, the bride agreed to go on with the event,” Davidson says in amazement, “but most of her family had decided to fly home before the reception. Needless to say, it made for a rather subdued weekend.”

Although the bride and groom had their first dance together that night, Davidson says they didn’t interact again the rest of the evening. “In fact, it’s a good thing we didn’t do dollar dances,” he says, “because the bride’s family would probably have been throwing coins at the groom!”

To overcome such a strange twist in the event and turn things into a party, Davidson tried everything in the book. “I was entertaining the heck out of them and they weren’t responding,” he says. “It was like a segregated situation, in which we had one family on one side of the room and another family on the other side, and no one wanted to get up and talk or dance.”

It was a case in which no solution could be found, so Davidson was stuck in a losing battle for the souls of the guests. “I got out there and taught the Electric Slide and did some other standard things like The Twist and the Conga Line, but it pretty well sucked. “I question to this day why the couple went through with the reception at all, but it was probably because everything was paid for so they figured they might as well go ahead and have a party.”

And now Davidson is left longing for a tactful way of following up and finding out if that couple is still married today.

A Bass-Less High School Dance
Everyone knows that if you book school dances, there’s the potential for overloading your equipment and blowing a circuit. Back when I did schools, our company would always run at least a couple lights on the same breaker with the power amplifier, so if we did lose the lightshow due to a blown circuit, at least a couple lights kept going while we corrected the problem.

“Oh boy, I’ve had some doozies,” says mobile DJ Cary Cavanaugh of Iowa-based Full Spectrum Entertainment. “Sometimes things are just clicking along and something will happen, like a breaker will trip, and you’re suddenly trying to figure out which breaker or power strip tripped out, and what I should do so this doesn’t happen again. It’s like hitting a brick wall; the momentum’s gone.”

Of course, the trickiest part is when, instead of blowing a circuit, you lose speakers, mixers or amps themselves.

For an extreme mess that became a success, Cavanaugh says he will never forget a high school homecoming dance he did in Mason City, Iowa, back in 1989. “We were tri-amped, for lows and mids and highs, and one of our amps went down. I’m underneath the table, in the dark, scrambling and fumbling. The music sounded atrocious for a while but I managed to keep it going without shutting down.

“That was back when heavy rock-n-roll was hot, before this thumpy bass stuff. Motley Crue and stuff didn’t really need the bass as much as today’s music, but without the bass it was just really shrill.”

In a rat’s nest of cables, Cavanaugh was left to figure out how to resolve the problem without stopping everything and losing the energy on the dancefloor. “It ended up, we had blown out an output in the bass amp, and what I had to do was repatch into another amp on the fly, running around the crossover full-range into the bass. It sounded kind of poppy, but it got us through the night, and that was our most on-the-fly, frantic, oh-my-God-are-we-gonna-get-this-done thing I’ve ever experienced.”

Fortunately for Cavanaugh and his assistant, the students that night really didn’t seem to notice. “I’m sure they heard it sounding tinny for awhile, but we just kept going from song to song and making announcements between tunes,” he says. “As the night finished, actually, nobody said a word about screw-ups. We were simply thanked at the end of the night and paid.”

Everybody’s Kung Fu Fighting
About three years ago, Dubuque, Iowa-based Stanley Samuel was DJing for a reception in Dodgeville, Wis. Imagine his surprise when, halfway through the reception, the groom punched the bride and of guests began a brawl out in the parking lot.

For this extreme situation, Samuel chose to simply keep playing the music, beginning with a couple of slow songs, and things ended up calming down on their own. “I think the guests were just too drunk this night,” he says. “It was a redneck wedding, with everyone drunk before we even got there.”

For these types of extreme situations, Samuel suggests Van Morrison’s “Have I Told You Lately” as the perfect song to calm a crowd down.

“To be honest, I don’t think there’s any way DJs can prevent things like that from happening,” he says. “Controlling a crowd is a job for family members. I’d get involved if they were breaking up my stuff, but otherwise I’d stay away.”

In the end, Samuel says there’s nothing you can do to totally prevent anything unusual from happening at a gig. “You just have to be flexible and creative,” he says. “Have a few tricks up your sleeves, and remember to pack extra cables, a variety of adaptors and maybe even a Discman.”

“With some preparation and a little bit of luck,” says Samuels, “you’ll be prepared like a Boy Scout for any extreme situation.”


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