In yet another shameless act of self-promotion, we have listed here 100 reasons why we think you should attend DJ Expo West, scheduled for March 6-8 at the Cathedral Hill Hotel in San Francisco. Some reasons, of course, are dead-on serious, the others, well…

1. Mobile jocks: Learn how to raise your prices while lowering your guilt.

2. Showcases featuring the Bay Area’s hottest scratch DJs – including ITF and DMC world turntable champion Vinroc.

3. San Francisco is a treat of a town.

4. Buy yourself a chance to network with other DJs. There’s nothing better and more life-affirming than hanging with someone who’s made a similar career choice.

5. Learn how you can transform yourself from a bedroom DJ to one who makes tracks.

6. Is a record pool for you? Find out at DJ Expo West.

7. Watch as manufacturers in the DJ Expo exhibit hall try to reach a volume level of 11.

8. Find out how to effectively market your mobile systems to local school districts.

9. This is the first show of its kind in the Bay Area, a market where DJing has widespread appeal.

10. Learn marketing techniques from the mobile industry’s heavy hitters.

11. Keep up on the latest product developments by attending the “Shopping for DJ Gear” seminar.

12. Meet DJ Times’ audio guru Mike Klasco, who will be descending from his mount in the People’s Republic of Berkeley.

13. Compare the fog in the exhibit hall with the natural stuff hovering over The City.

14. If you’re a non-smoker who enjoys a libation, you’ll appreciate the statewide law that prohibits lighting up in any Frisco clubs or bars!

15. If you’re a cigarette smoker who enjoys a libation, it’s never too cold to go outside the club or bar to smoke!

16. And you’ll learn to get over it.

17. If seismic shifts are your thing…welcome to the San Andreas Fault!

18. San Francisco is the birthplace of New York Yankee legend Joe DiMaggio.

19. Residents lovingly refer to their rail system by the name of some guy Bart.

20. Have a latte with an I.P.O. multi-millionaire in a coffee shop, pick his 23-year-old brain, then return to your hometown and radically upgrade your website.

21. For you Deadheads, the spirit of Jerry Garcia still lives on upper Haight Street.

22. Get in touch with your inner hippie.

23. Last year, according to a local retailer, turntables outsold guitars in San Francisco by the margin of three to one.

24. Stop by our DJ Expo registration desk and say hello to Robin, our Show Manager. If you tell her a DJ joke that makes her laugh you’ll get a Free DJ Expo West Pass!

25. March can be a brutally cold month in the Northeast. Go West, young DJ.

26. Stop by our registration desk armed with an innovative marketing technique that we’ve never heard of before – and you’ll get a free DJ Expo West Pass!

27. Ask Rane Corporation President Jack Ewer anything about signal processing – anything at all. He loves it.

28. Several years ago, the Northeast endured an arctic-blast of a Noreaster that paralyzed much of the seaboard. Go West.

29. If you’ve had enough drinks, and the light is just right, while standing on the edge of The City peering out over the ocean, you can see China.

30. If you can parallel park in San Francisco, you can parallel park anywhere.

31. San Fran is the only major American city where a longtime liberal like Mayor Willie Brown isn’t considered liberal enough.

32. In San Francisco, dance-music denizens form political action committees to fight for the right to party.

33. Learn how the Bay Area’s hottest scratch-DJs assemble their multi-deck rigs.

34. Discover the keys to sound-specing a room where you’re DJing.

35. Meet DJ Times scribe Jeff Stiles, the only person roving around with a laptop and hand-held recording device.

36. The Cathedral Hill Hotel is conveniently located directly across the street from a slammin’ 24-hour bakery. Really.

37. Even San Francisco law enforcement officers use words such as “dude” and “casual.” (As in, “Put your hands up where I can see them, dude, real casual-like.”)

38. Immeasurably increase your cardiovascular system with a few walks up and down San Francisco’s mountainous streets.

39. Discover what a runaway car is.

40. Say hello to Mr. Crispy.

41. You can strike patchouli oil.

42. In no other city’s airport will you hear a public address message such as this: “Freedom and Passion McKenzie, please report to catering. Freedom and Passion McKenzie...”

43. Find out how Brian Doyle, owner of East Bay-based Denon & Doyle, manages to keep 20 systems booked every weekend.

44. Paul Binder, owner of San Ramon-based California Music Express and a DJ Times’ scribe, says San Francisco, is an awesome place to have a DJ convention, dude.

45. Monday night will feature a cool poolside mixer shindig for attendees at the Cathedral Hill Hotel.

46. Write off your expenses.

47. Leave the Ball and Chain at home.

48. Bring the Ball and Chain along and make it a vacation.

49. If you are coming to San Francisco, don’t worry about wearing a flower in your hair.

50. Play the “Streets of San Francisco Theme” in your rental car’s tape deck while flying over steep four-way intersections.

51. Local brew Anchor Steam is available everywhere.

52. Bud Light? No – disco light!

53. When you’re not in DJ mode, head to North Beach and stop by City Lights Bookstore, the original haunt of Beat Era writers Ginsberg, Kerouac, etc. 

54. Afterwards go next door to Vesuvio for a pint of further inspiration.

55. Be the first DJ on your block to experience the very latest in DJ-related technology.

56. Be the first DJ on your block to give direct feedback to product manufacturers – and tell them what gear you want to see them make.

57. Experience top Bay Area DJ talent like house spinner Michael Anthony and junglist Wade Hampton.

58. Learn to get in touch with your career motivations – whether it’s rooted in money-grubbing capitalism or reality-rejecting art.

59. Catch a cable car and visit Alcatraz – an experience that should stand as a lesson to unscrupulous bootlegging DJs.

60-100: At least 40 DJ Expo West exhibitors have somethig for you. Stop by for the greatest DJ show to hit the West Coast. At presstime, exhibitors include: Acoustic; ADJA; BMP; Cerwin-Vega; Crest; DJ Power; EAW; ERG; ETV; Electro-Voice; JBL; Korg; LPD Lasers; Music Industries; Music Yellow Pages; NAME; Numark Industries; Vestax; Odyssey; Pioneer; Pyle; QSC; Rane; Roland; Sherman; Shure Brothers; and Stanton.