After dozens of phone calls to professional
photographers across the country, DJ Times uncovered the
secrets that can elevate a mobile DJ company from mediocre
to top-notch status. All the photographers we interviewed
said that the best DJs are team players— not an island.
Some offered examples of how DJs saved the party. Others,
the ones we’ll call the straight-shooters, were more frank
in their assessment of DJs. So here it is, DJs and the
photographers who refer them…
Phillip M. Cohen, p.m. Cohen Photography,
Warwick, R.I.
"I refer DJs that are, of course,
on time and professional. But, most important, I refer
those DJs that know how to entertain a crowd and keep
the party moving. The success of a wedding, bar/bat mitzvah,
party or whatever is largely determined by its entertainment.
There’s much more to a DJ’s job than just playing music!
They must know how to entertain the audience [they’re]
working for...and keep the affair lively and enjoyable!"
Elise Yung, Always By Elise Photography,
San Francisco, Cal.
"The DJ I recommend is a top-notch
act. They are always on time, they dress appropriately,
are very friendly and will do anything in their power
to help the day run smoothly. He’s great with everyone
from age 2 to 92. He makes sure everyone who wants to
dance gets out on the floor, even if it means asking Great
Grandma to dance with him."
Jeanne Hastings, Picturesque Photography,
Lake Forest, Cal.
"One trick that many DJ companies
use that I love is after the first dance, parents dances,
etc. If the guests are not on the dancefloor, the DJ calls
up everyone for a big group picture. I climb a ladder
or shoot from a balcony, and he has everyone on the dancefloor
and plays something they hopefully will all stay and dance
to.
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California
Mobile Music’s
Jerry Seeger
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"The DJ company that I refer, California
Mobile Music, is always on time, and in a tuxedo. They
always have the music for the first dance, parents dance,
etc. They play the songs the bridal couple requests during
the reception. If a guest requests, say, rap music, and
the bride and groom have that song on their ‘No-No’ list,
the DJ nicely declines or refers the guest to the bride
to see if one selection is OK to play. Jerry, the owner,
carefully trains his employees. He takes them on several
functions, then lets them work alone and calls his bride
to see how they did on their first job alone. If the bride
is dissatisfied for any reason, that new DJ no longer
has a job with his company. Furthermore, all of his employees
are personable people that can get the dancing started
with several different ideas and keep the party rocking.
They do not eat the meal even if vendor meals are provided;
and they do not drink anything except water or soda. They
eat before they start working, so they do not have to
stop the music or even leave a CD running without a DJ
behind the microphone – except for perhaps a short trip
to the men’s room!"
Linda Sant, Focal Point Productions,
San Diego, Cal.
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Tom
Mason of Tommyz Tunez
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"The DJs I recommend are just really,
really good. They get the crowd going, and they cooperate
with the photographer – they get us out of there. Seriously,
there’s no reason for the photographer to stay at the
event, waiting three hours to cut the cake, when they’re
not doing anything in between. I also refer them because
they can get the crowd going, they have good equipment
and our clients like them. We do video, too, and they
can be real helpful asking people if they want to do video
interviews and that sort of thing. The good DJs are cooperative
with the photographer and the client."
Paul Barnett, San Diego, Cal.
"There’s a couple of DJ companies
I recommend, but one in particular, Miles Pelky of Mobile
Dance Party/Laser Rhythm I recommend because they’re very
good at reading the audience. I mean, if you have a room
full of 65-year old women, two hours of Nirvana might
not be appropriate – there’s an element of reading an
audience that has to be done. I [want] to mention...that
less equipment is more. Miles comes in with an extremely
small set-up. He uses high-powered equipment, but it’s
very small and that’s a good thing. I think DJs far surpass
a band in their ability to entertain 120 13-year olds.
When you’re trying to have a party for 13-year olds, production
is everything, lights and all that is what they’re looking
for...that would be the only time more equipment is better."
Frank Bulfamante, Michael’s Studio,
Westchester, N.Y.
"The main reason I refer particular
DJs is the way they present themselves and the way they
conduct the party. It’s a level of professionalism that
has style and class to it – not…hokey. They appeal to
a level of clientele that I would want to be my clients.
They know how to run a party; they know how to manage
a party. I like a DJ who just makes my job a lot easier.
If the DJ does their job right, it makes my job easier.
I cannot tell you how many times we, as the photographers,
had to step in and do the maitre d’s or the MC’s job."
Scott Mitchell, Bill Mitchell Photography,
Paramus, N.J.
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Tony
Alfano of Tony Alfano Productions
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"We like to work with DJs who are
entertaining, who will work with us and respect the job
that we have to do and have a nice relationship as far
as communications back and forth and all that. For example,
if they know we have to get a group shot of a whole bunch
of kids at a bar mitzvah, they don’t try and assemble
the group when we’re out of the room doing family portraits
or something. The DJs we like are good party motivators.
It doesn’t make a difference what type of crowd – whether
they’re older or younger. They always find a way to enhance
the party by knowing how to motivate them and at what
times. But it’s important, whether you’re the DJ or the
photographer, to work with the catering hall and timing
is the key – you have to know when the food is being served
and all that."
Steve Schlessinger, Lifetime Images,
Chino Hills, Cal.
"There’s one DJ around here who
people love, Bill Stearns, formerly of K-Rock [radio]
in L.A. He has a story for everything. He knows the story
behind everything, all the traditions, like the cake cutting,
what that signifies – a complete MC. He has a long waiting
list and he charges twice as much for his services. People
really like him.
"What’s a good DJ? Well, a lot of
times, the bride and groom come from different backgrounds
and have largely different tastes. If a DJ can put that
together and keep people entertained – that’s a good job.
They’re supposed to be the MC, they’re supposed to keep
the pace of the evening and basically everything that
happens before the cake cutting. It’s really their job
to get the festivities started, do the traditional stuff
as quickly as possible, and keep on top of the bride and
groom. If they don’t, people will start coming up and
asking questions. I’ve been to events that have dragged
on an hour or two longer than they should because this.
It takes more than somebody who can just spin records
– it’s somebody that can stand up and MC and take control
of the event."
Steve Schlessinger’s Perfect DJ...
"Makes sure when the photographer
walks in, to have a couple of minutes alone with them.
Pull them over and introduce yourself, say, ‘I’d like
to review these plans with you, are you caught up with
everything? If you need any help, I’ll try to help you
out as best as possible.’ Guys like that I love and respect.
People who know the drill. Basically it’s the same thing
every time – just ask the photographer if there’s anything
they need, just kind of get things together and review
what the bride and groom have lined up."
Jeff Ellis, Jeff Ellis Photo, Chicago,
Ill.
"There are [only] one or two I recommend…because
I thought they acted professionally, had really good equipment,
reacted to the mood of the party, took requests and most
importantly, weren’t obnoxious. They need to know the
difference between running a show for a bar mitzvah with
a bunch of 13 year-olds and a wedding with adults, who
don’t want to hear a lot of obnoxious banter and dance
contests, but just want good music appropriate to the
mood and timing of the evening.
Jeff Ellis’ Perfect DJ Plays...
"Quieter music during dinner so
people can talk…more lively when trying to get the crowd
moving and paying attention to when they want to keep
up the pace or slow down to catch their breath."
"From a photographer’s standpoint,
they need to confer with us at the beginning of the party
and let us know the plan of the evening. If they act as
MCs, they need to let us know when they will announce
toasts, cake cutting, anything out of the ordinary so
we can be ready to shoot it…We have to work together to
service the client."
Diana Cooke, Bishop, Cal.
"We would love to recommend DJs,
but in this remote area they do not last long or they
charge a fortune to come here. We are four hours south
of Reno and five hours north of Los Angeles. DJs that
do travel to our area – and there have been some great
ones – are ill-prepared, without business cards, really
missing out on networking with other professionals in
the party area.
"Who I would recommend would be
a DJ that does entertain and keep the party going [and]
also one that will listen to what the person has to say
and respect their wishes. Commitment is another asset,
say you are coming, take a deposit, and come!"
Juliet Varnedoe, JVS Photography,
San Francisco, Cal.
"I recommend DJs who don’t try to
be MCs at an event, particularly a wedding. Also, no Kenny
G dinner music and, finally, all ages on the dance floor."
Clay H. Wieland, Clay Wieland Photography, Fort Lauderdale
Fla.
"I am very careful when it comes
to DJ recommendations. I used to have a couple that I
really liked, but when I gave their name to my customers,
someone else always ended up showing up to the job. I
know that’s the way most DJs work, but I give personal
service, and if I talk about an individual, not a company,
I would expect that person if they’re not already booked
to show up. This business, in my opinion, is all about
customer service and I value my word-of-mouth customers
like gold. After all, I’m only as good as my last job."
Brian Hull, Brian Hull Photography,
Pawtucket, R.I.
"[The DJ I recommend is] always
very professional, he works very well, he’s got a great
personality and can always get a room dancing. I’ve never
seen him drink."
Kurty Wong, Kurty Photography, San
Francisco, Cal.
"We recommend DJs to our brides
for several reasons. Professionalism: Not all DJs have
the attractive voice and charm to invite the wedding guest
to the dancefloor. A good DJ can turn a dead party alive
with words that trigger energy and tricks to get people
dancing. Quality: It is important to have good quality
sound equipment and back-ups in case of failure. The music
collection should be up-to-date and diverse enough to
fulfill all requests. Photographer-Friendly (of course):
DJs, photographers and videographers are like a team.
Communication beforehand can greatly help us plan ahead
for the event. There may be certain last minute things
we don’t know about, like special guests making presentations
and other surprises."
If
you have any questions for Gary Deane, please write to
DJ Times, 25 Willowdale Ave., Port Washington, N.Y., 11050,
fax 516-944-8372 or e-mail djtimes@testa.com.