Subject: Feature Article
Title: 

The S-Man Speaks...

Byline: by Ryan Malkin
Published: October 2002 by DJ Times Magazine

New York City – Twenty years into his career, Roger Sanchez can easily be viewed as the personification of a DJ who has made it. Beginning as a clubber and mobile DJ, the Queens, N.Y. native has achieved many goals – DJ, remixer, producer, label chief for the Narcotic and R-Senal imprints – and in the past year he’s even conquered the artist arena. His 2001 single, “Another Chance,” topped the U.K. pop charts and the subsequent album, First Contact (Sony Int’l), offers a tasty serving of Sanchez’s many musical interests, from house to electro and pop.
We caught up with the globetrotting Sanchez to get his take on his production techniques, dancefloor strategy and new DJ technologies.
DJ Times: How did you come up with the tracks on First Contact?
Sanchez: I sometimes ask myself what my creative process is because every time it’s different. Some tracks I start off with just a beat and drums. Some tracks I’ll have a melody in my head and sit down and play it on the keyboard and construct the track around that. And some tracks, “Another Chance” for example, I’ll be listening to records and get inspiration from a sample. For “Another Chance,” I came across the Toto sample and the line “I want you back,” and although I had already started the track – I had some drums and a bassline – the lyrics drove me to reconstruct everything to fit those lyrics.
DJ Times: Can you walk us through the process you used to create “Another Chance”?
Sanchez: In the beginning I started with the drums, which I mixed on the SP1200. The [E-MU] SP1200 is a very old-school sampler, but it’s my favorite piece. I just love the very dirty sound for drums. I took a lot of drum sounds on the SP1200 and sampled them, then relayed them to my [Emagic] Logic EXS24 sampler. Once I found the Toto sample [“I Won’t Hold You Back”], I laid it in and changed the chords to match the sample. Then I played keyboards over it, wrote a guitar line, had my guitar player come in, and also had my bass players come in and play a bassline to it. After that I mixed everything down on my Yamaha O2R [digital mixers]. I mix everything down on my O2Rs. Sometimes I find the sample first and allow it to lead me, but invariably even when I do take samples they never turn out sounding like how they did in the first place.
DJ Times: Aside from the SP1200 and the Logic, what other equipment do you use?
Sanchez: I program on Logic Audio 5.0 and use [Digidesign] Pro Tools hardware to do all my audio. Also, the 5080 and 2080 from Roland to get a lot of my pads and piano and stuff like that, and the Juno 106 – I still love that old-school thing. I use a Nord Lead and a lot of plug-ins like the Virus. Lately. I’ve got more into the plug-in world. I like to try different sounds out and I’m finding with a lot of plug-ins, not only do they take a whole hell of a lot less space in your rack, but you can definitely manipulate them any way you want like you can any analog board. And the good thing is I can take them with me on my laptop and program stuff while I’m on the road.
DJ Times: Have you gotten into downloading MP3s?
Sanchez: Yeah. When I download MP3s, I’ll pull them up in [BIAS] Peak, then re-EQ them to try to add some warmth to the tracks. If I have the time, I’ll pull it out and maybe re-EQ it with my 2PEG stereo EQ just to give it a bit of tube warmth, but if I don’t have time I’ll use Peak and process it in my computer before burning it to CD. I bring a lot of records with me on the road and I have a lot of tracks on CD, which means I can take a lot less weight with me when I travel, but can still have a lot of records at my command. I know Pioneer’s just come out with the DMP555, which is an MP3 version of the CDJ-1000, which lets you store like a thousand tracks on a small card, and I’m about to check that out to see how that will help reduce my payload.
DJ Times: You mentioned the CDJ-1000s; what else do you require in a booth?
Sanchez: I require two to three turntables, two CDJ-1000s, an old-school UREI mixer –they don’t come with separate EQ controls, so sometimes I get the Vestax EQ crossover for each turntable. If not the UREI, then the Rane mixer or the Pioneer DJM-500, which doesn’t sound as good as the old tube-oriented mixers, but has a lot of control with effects and stuff like that.
DJ Times: When you’re DJing a long set, how do you know when to work in new tracks and when to drop that bomb track?
Sanchez: That’s the hardest thing to pinpoint. It’s just all feeling. I know most DJs tend to pre-program their shit. They go, “OK, after this record I’m going to drop this.” I don’t do that at all. I operate strictly on emotion. That’s one of the reasons why I bring so many tracks with me whenever I play. Whatever vibe I’m feeling at the moment is what I’m going to go with, and the crowd has an influence on me in the sense of mood. I can change the mood of the crowd, but I can also sense the mood of the crowd changing. I imagine myself being on the dancefloor and think, “What would I want to hear at that point in time if I were out there?” It’s all about projection. I just feel when it’s time to bring in something. When you plan your sets by pacing it – not so much “this track is going to follow this track,” but have rough ideas of how to build up to a climax – you kind of know when the crowd is going to heat up. When the crowd starts to vibe, there’s an audible buzz in the room, people are talking at higher levels. You see there’s more movement on the dancefloor and the more you peak it, you see people are ready to get whatever the next level is for the night. It’s a very sensual or sense-oriented thing.
DJ Times: And how do you sustain your edge for so many hours at a time?
Sanchez: It’s really mental. I was talking to Danny [Tenaglia] about this because he did God-knows-how-many hours in Miami for Winter Music Conference. My personal best is 14 hours, but that 20-something hours that he did, I just had to shake my head and ask, “How are you getting in the zone for that long?” He said, “You get into this place where you don’t think about anything else anymore. You just focus on what you’re doing and the music.” That’s really it. You have to allow yourself to zone and get into this place where you’re just thinking and breathing and feeling the music. It’s really a mental discipline in a way.

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