Subject: Feature Article
Title: 

The Digital Domain: Do MP3 Mobiles Have An Advantage Over Their Competitors? These Four Digital DJs Think So. Here's Why.

Byline: By Jeff Stiles
Published: September 2001 by DJ Times Magazine

Who said paranoia doesn’t pay dividends? For Cap Capello, paranoia means merely being prepared for an unimaginable emergency. If his house were engulfed in flames, for example, and his DJ equipment and CD collection were incinerated, within hours Capello would be back up and entertaining.

How is this possible? Does Capello own duplicates of everything and store them in a concrete underground bomb shelter, alongside canned beans and bottled water, like the cold-war-fearing folks from the 1950s?

Not quite. For music at his gigs, this New York-based single system operator uses only computer-based MP3 files, of which a duplicate version is backed up on a 60GB hard-drive at his parents’ house. So, in the wake of a catastrophic emergency, like a flood, mudslide, earthquake or a nuclear-reactor meltdown, Capello would only need to rent sound and install his back-up MP3 program. He’d be ready to rock-n-roll, as usual, on that same day, with his entire music program intact.

Welcome to the 21st century.
Of course, there are disadvantages to MP3 DJing, too. We found out what they were and asked four MP3-only mobiles why they haven’t been deterred from diving head first into the digital domain.

Cap Capello
It seems like quite a few mobile DJs in upstate New York follow Capello’s lead when it comes to trying new things; in the last two years, 15 of his competitors have followed Capello into the world of MP3 DJing. “A couple of the nation’s top computer colleges are up here,” Cap explains, “and that leads to everyone being a bit more geeky.”

A number of advantages enticed Capello, a DJ veteran of more than 20 years, to take the great digital leap of faith. “First and foremost is the flexibility that digital media such as CDs and records don’t give you,” he says. “The ability to read and react to a crowd and to make a different selection within 15 seconds of when a song ends is phenomenal.”

Of course, the changeover wasn’t easy for Capello. It took him more than a year just to convert his music program to MP3s, and even then it wasn’t a one-time investment. In the three years that Cap has been digital DJing, technology has changed so rapidly that his set-up has had to evolve along with it. “I started out with internal IDE hard drives and an external SCSI hard drive running through a PCI card, and then all of a sudden USB came along and so I changed the operating system and threw in a card. Then I found out that USB hard drives are the slowest thing God ever created. Firewall then came along, and that’s what I’ve gone to now.”

Because of the constant upgrades necessary for his computer hardware, Capello’s financial investment will take years to offset. But then again, he needn’t worry about replacing or repairing a mixing board or a CD player; same goes for scratching or losing a CD. And he says the subtle changes in his show make DJing much easier.

A self-proclaimed computer geek, the brain of Capello’s road show is a Sony Vio Slimtop, a 110-volt desktop computer system. All of the components are individualized. The flat screen is separate, the keyboard is separate, the mouse is separate, the PCI cards are separate, and the hard drive is separate. “If any of those items were to fail,” claims Cap, “I can replace them instantly. That’s as opposed to using a laptop, in which case I’d have to send the whole thing in if something failed.”

In the beginning, Cap devised a formula to determine which songs to burn as MP3 files. “My basic criterion is if the song was Top 20 or better, according to the Billboard charts, I’ll burn it. If it doesn’t crack the Top 20, I’m not likely to be asked for it so I probably won’t burn it.”

Of course, Capello’s rule is tempered by experience. “The Romantics’ ‘What I Like About You’ only went to number 49,” he adds, “so it’s not a hard and fast rule.”

One benefit of MP3 DJing that Cap loves is that it gives him the ability to re-master his own music, setting him apart from other DJs. “If you go to hire a DJ and that DJ says he uses CDs, that DJ’s ‘Celebration’ is going to be the same as any other DJ with CDs. For example, I took the original version of the song ‘Celebration’ and increased the beat four-percent through a professional audio program, as opposed to simply letting it run in its lethargic early ’80’s tempo. Now I find that people who hate ‘Celebration’ will dance to it because the tempo is stronger.”

Of course, anyone can increase the pitch on a professional dual CD player and achieve the same effect, except then they’ll have “Celebration” as performed by the Chipmunks.

According to Capello, many of the perceived disadvantages of digital DJing, such as a computer glitch, are easily addressed. In his two years of digital DJing, Capello has yet to experienced a glitch. “In peoples’ minds computers are an ogre,” he says. “But if you look at the failure rate of a computer, the propensity of a mixing board to fail is four times greater. How many people carry a back-up mixer? Fear of computer failure is similar to the fear of flying. There are more people killed annually in donkey accidents than in plane crashes, but we still have people who think flying is unsafe.”

Then there’s also the perception among some clients that all of Capello’s music is obtained illegally through some Napster-like music service. “That’s a perception that I take very personally,” he says. “I tell clients who imply that that I’ve never, ever used any downloaded music that hasn’t been paid for.”

Tony Burkholder
Many of us began DJing simply for fun or side income, and northwest Illinois mobile Tony Burkholder is no different. Six years ago, Burkholder started DJing in his dad’s bar for $25 a night, simply for the thrill and to gain experience.

But while some DJs make a decision like going digital only after years of planning, Burkholder is a bit more impulsive. He invested in a computer DJ program after simply seeing a magazine advertisement for the product, and today Concrete Sounds is 100-percent digital.

“Before I went digital, I was carrying around eighteen cases of CDs, and then one day I saw an ad for DJ Power,” says Burkholder. “I thought about it, and I called up and ordered one of their ‘lunchboxes’.”

This guy is attracted to the convenience of things simple. “I love this thing,” he says. “At the end of an evening, I just fold the system up and I’m gone. I don’t have to carry in my own monitor or anything because the tower and the screen and the keyboard are all together. Sure it’s expensive, but I’ll have that paid off in a year easily.”

Besides not having to carry around a bunch of CDs anymore, Burkholder says other obvious benefits make computer-based DJing worth the investment. “A lot of places around here are older buildings, and when you get 400 people out there jumping around, your CDs are likely to skip. Plus, with MP3 files you also don’t have to worry about your CDs getting ripped off.”

Burkholder’s clients also enjoy the fact that their entertainer can be out on the floor more with the guests. “This system has a remote control, and you can go out on the floor and still control the volume. With CDs it’s hard to be alone and stay out on the floor, but this program automatically cues up songs and plays them for me. I don’t line dance, but I’ll get out and meet the guests and do the ‘Chicken Dance’ and ‘YMCA’ with them.”

It took Burkholder two months to burn the 11,000 songs he wanted as MP3 files, and he burns additional songs regularly from his monthly subscription to RPM. His future goals include getting more music and maybe even a computer-based lighting controller. “I’ve heard a lot of DJs say they don’t want to spend the investment necessary to get into spinning with MP3s, but it’ll pay itself off quickly if you’re busy enough.”

Professor Jam
Another fan of mixing with computers is Florida-based digital jock Professor Jam. “I’ve heard of guys who say that using computers takes the creativity out of DJing,” says Jam, “but I’ve found no creativity in trying to find the exact same cue point that I found the night before and the night before that and the night before that. I can find a cue point on my computer, save it on the hard drive, and it’s right there ready to go, night after night.”

Jam has endured all the disco fazes. Since his start in 1977, his equipment has evolved from a basic home stereo unit to a behemoth of a computer in the late ’80s to store a song database, to MP3. He claims there is not one drawback to using computer files for mixing, and its greatest advantage is that it frees him from the constraints of the DJ booth. “If you’re going to do a gig that requires continuous contact with your client and you need the time away from the booth area, a computer can do the mix for you. It frees you up to do more interaction and entertainment.

“I know guys who pre-burn their CDs for interactions and dinner music, but you can’t change spontaneously. With a computer you can create those mixes on the fly and make changes at the last second.”

Jam’s advice to others considering the computer realm? “If someone tells you that you need a 2G hard-drive, get a 10G hard-drive. If someone says you need 36MB of RAM, get 94MB of RAM. I believe in going overkill on these things, because what is tight now may not be tight two months down the road.”

Brad Booher
MP3 technology isn’t just for “Disco Duck” veteran DJs. Brad Booher started Iowa-based Thunder & Lightning Entertainment less than two years ago, and began using MP3 technology soon after.

“We actually started out using CDs, but we soon found out that it’s easier to manage MP3s,” says Booher, who has about 4,000 songs in his collection. “It’s a lot easier to create catalogues of music and manage the files. There’s some pretty amazing MP3 software out there right now, and although we currently use a Win Amp and a plug-in, we’re looking at an actual MP3 hardware mixer.”

Booher brings along a CD player to gigs, but not because he’s worried about computer failure. “We bring it along just in case someone at an event brings a CD they want to hear.”

To be sure, bells and whistles are what does it for Booher. “My program has an automatic mixing plug-in, where I can adjust it for songs to fade out over a so-many-second amount of time and fade in over a so-many-second period of time, and then we’ve got pitch control and beat control and a lot of other options,” he says. “As technology advances, my guess is that we’re going to get a lot more of these options too.”

Besides the wow factor of DJing by computer, Booher also likes the ease of printing playlists for potential clients and arranging music for a night. “If someone calls and wants a list of all our music, all we need to do is print out a list of our MP3s,” he says. “We create a playlist for the whole night, and then for a specific wedding I’ll click on the songs the clients want to hear and drag them into whatever order they want. If we want to speed something up in the order, all I have to do is move it up on the computer and go back onto the floor.”

The only downside for Thunder & Lightning has been the cost, as they are a relatively new company and struggle to offset their investment with only a couple wedding receptions a month. “It costs a lot to do MP3s,” Booher says, although he is quick to add that the convenience is worth the expense.

“It is a tremendous, time-consuming venture,” says Cap. “It took me well over a year and a half to create MP3s of all my music, spending anywhere from four to eight hours a day, and it’s an ongoing thing now with new music. But I’ve got 13,000 songs on my computer and that’s cool.”

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