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Volume
16 Number 9
September 2002
Mix
Magnate:
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New
York City
_ To hear Louie DeVito tell it, his journey from inspired clubgoer
to America's best-selling DJ is akin to a fruit-stand operator who
eventually became a grocery-chain mogul. It was a matter of talent,
timing, fortune and hard work _ but mostly hard work.
Unlike
others who have tried, DeVito grasped a lucrative idea _ a series
of New York-centric mix-compilation CDs _ and turned it into a wildly
successful entrepreneurial venture. His four volumes of NYC Underground
Party and the recent Louie DeVito's Dance Factory have
sold nearly a million copies altogether, and 2000's Vol. 3
still stands as the best-selling mix-CD in history, at 400,000-plus
units out-moving singular efforts from DJs like Paul Oakenfold and
Bad Boy Bill. From all indications, DeVito's understanding of what
it takes to sell mix comps _ certainly in the populous East Coast
market where he most thrives _ far exceeds anyone's in the business.
"Some people think I'm hurting dance music by commercializing
it," admits DeVito. "But I think what I'm doing is good
for dance music."
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The
Digital DJ v2.0:
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As
it stands, most of the dust has settled concerning the MP3 issue
and the music industry. Napster is shut down for all intents and
purposes, but is expected to reopen soon because it has settled
its lawsuit with the recording industryand BMG would hate
to waste all the money it invested. Napster will reportedly reopen
as a "subscription" service. MP3s are available all over
the web and abound in places like Morpheus, Audio Galaxy, and, God
forbid people actually learn how to use newsgroups!
Technologically,
the MP3Pro format has evolved, as has Microsoft's WMA file format.
They have both allowed for even smaller file sizes, meaning shorter
downloads, better quality, and increased storage capacities.
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Mix Matching
When Is the World Ready to Hear Your Mix? Top Jocks & Label Chiefs
Offer Practical Advice on Making a Professional Mix-CD
Missing The Mark
Marketing Is Crucial To Your DJ Business, So Heed The Lessons
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The International DJ Expo Can Not Only Change Your Business, It Can Change
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Club Spotlight:
Discothèque Remixes NYC Nightclub Approach
Making Tracks:
Digidesign Mbox Offers Laptop of Luxury
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Sennheiser Headphones: Solid Sound, Great Look
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