In
the Progressive States of America, Chris Fortier has
held onto a variety of leadership positions since 1991.
As the functions of a DJ expanded during the '90s, so
did Fortier's stature within the global progressive
house/techno scene, and today he's arguably one of America's
busiest DJs.
Based
in the progressive hotbed of Orlando, Fla., Fortier
is uniquely positioned to take advantage of the recent
underground dance explosion. A longtime Floridian, Fortier
made some key alliances early on with luminaries such
as Sasha, John Digweed, Nick Warren and Dave Seaman.
And as a tireless promoter of the sound, he has taken
on as many roles as a DJ can adopt, from producer to
label head to record pool founder and tour manager.
Currently promoting a new mix CD on Digweed's Bedrock
label, Bedrock Compiled and Mixed by Chris Fortier,
Fortier talked about the steps he took to learn the
ropes in each of his many guises.
As
co-founder (with DJ Jimmy Van M) of the Balance Record
Pool: Servicing only 40 DJs throughout all of North
America, amongst them Danny Tenaglia, Dave Ralph and
Sandra Collins, Balance is one of the most prestigious
in the business. For a subscription fee, members get
80 to 90 records a month from some of the hottest indies
in the world, amongst them Platypus, Combined Forces,
Bedrock and Kinetic. Especially for the overseas labels,
the feedback from these DJs is invaluable.
Says
Fortier: "We were taking the best parts of how
the promotions companies were working in the U.K. in
promoting the music and pushing it and really working
on getting DJs to play stuff and getting their true,
honest reactions so that the record companies can use
that as marketing information for the future. Most of
them don't understand what's happening in the U.S. We
want to give them a true picture of what's happening
here musically on the sort of sound that we are into."
Currently,
Fortier hopes to expand the pool with 10 to 20 more
DJs, and fill in spots Balance currently doesn't reachhe
mentions Denver and parts of Texas. This may not be
easy, since many of the indie labels Fortier works with
can only spare so much. But for those interested in
joining the pool, it's best to be diversifiedas
in you order for a record store, write reviews for a
magazine or host a local radio show. It all adds up.
As
Producer: Fortier released his first single, "For
All the People," with production partner Neil Kolo
in 1994. Since Fortier had already established relationships
with promoters as the mail order chief for Orlando's
Underground Music Stores, he managed to assuage the
distributors' fears of getting involved with his Fade
label early on.
"New
labels have a harder time getting deals," Fortier
says, "because they're not as trustworthy or as
reputable with repeat product and consistency and things
like that. I think it helped that I had a relationship
with the people who did the ordering and the distribution."
Fortier
still works with Kolo when he goes down to Orlando,
and together the two dump their sounds into Audio and
sequence with Cubase VST. At his own home studio in
New York City, Fortier uses Pro Tools and a Roland XP-30
expandable synth. From there, he uses the plug-ins to
play with the sounds.
With
Balance, Fortier occasionally sends out the unsigned
track given by a young hopeful to its DJs, but generally
advises producers to get a deal first. "The music
moves so fast," he says, "that if it comes
and goes before a label puts it out, it won't serve
its purpose. It won't help the person who made the track."
Occasionally, he might even sign the track to Fade.
As
DJ: Fortier admits that his success as a DJ owes a lot
to "luck and timing." Living in the tourist
destination of Orlando helped, as well as the Orlando
scene's early acceptance of the Progressive sound. Being
at the right place at the right time helped Fortier
forge the proper relationships. "I think there
were people who grew up in Florida and moved away,"
he says, "and they wanted to have their clubbing
experience from where they were from. So they called
up the people to play from where they were from. Because
we were the first DJs these people heard, we were the
ones that people wanted for their own parties."
Nowadays,
Fortier tries to handle any club system he comes across,
but admits he misses New York's now-defunct super venue
Twilo. But he also favors Sona in Montreal, Spundae
at Folsom 1015 in San Francisco and Fluid in Philadelphia.
As for mixers, he enjoys UREI models for their sound,
Pioneers for their effects, and Ranes for their EQs.
He says the Rane units allow him to mesh low-end sounds
for a more fluid sonic effect on the dancefloor.
In
addition to all of these roles, Fortier knows the DJ
is also a leader as well. And he also suggests that
DJs reach out to the kids in their audience if they
hope not to lose them to drugs and community outrage.
"If you can impart some knowledge to them about
what it's like after they go through their little phase,
I think it's important," he says. "If they
hear it from somebody they respect, `This is the way
we should be doing it. This is how we can act and keep
our scene forward and still maintain a future,' then
it's our responsibility to do that, to give back to
the music."