It’s been a whirlwind for DJ White Shadow since the release of Lady Gaga’s ARTPOP album—on which White Shadow served as co-executive producer—in November 2013. In the months since, he’s been busy with the The Clock Is Ticking EP and a partnership with W Hotels, and he’s kicking off 2015 in style with a brand new Super Bowl commercial for Bud Light.
Premiered on the Tonight Show with Jimmy Fallon, the new spot features a fully-functional, life-size Pac-Man maze that promotes Bud Light’s #UpForWhatever campaign. In addition to making a cameo appearance, White Shadow also produced a new track for the ad entitled “Pac-Man Vs. DJ White Shadow.” The new track sees the DJ/producer sampling the iconic Pac-Man sound effects amongst crushing trap bass.
Watch the full commercial ahead of the Super Bowl below and listen to “Pac-Man Vs. DJ White Shadow” here.