This year’s DJ Expo is set for Aug. 10-13 at the Trump Taj Mahal in Atlantic City, N.J. The event—produced by DJ Times and Testa Communications—will celebrate its 25th year in the business and it will feature nearly 30 educational seminars, an exhibit hall full of the latest DJ-related products and sponsored evening events.
On the seminar tip, here are a few sessions:
“Same-Sex Weddings: A Primer.” Now that 36 states (plus Washington, D.C.) have passed marriage-equality laws, the same-sex-wedding market is booming. If you’re wondering how these weddings differ from traditional events, and want to learn how you can break into this emerging market, look no further. The experts at New England’s DJ Jodi Entertainment will offer tangible insights to help you grow into this valuable client base.
“Get More Brides.” Rick Brewer has been speaking on the subject of booking brides for more than a decade. Although the Internet has changed the way brides purchase services, their needs have remained the same. See what he has to say about the psychology of persuasion and how to put the relationship back in your marketing.
“The Art of Latin Events.” Presented by Jack Bermeo of New Jersey’s LJ Productions, the DJ Expo’s two-time “DJ of the Year” will reveal to Expo attendees the secrets of rocking Latin events. Whether they’re weddings, Quinceañeras or other special events, Bermeo will break it down and show you how to produce a winning event.
“The Art of the Review as a Business Tool.” The “review” has become a key and critical component of the mobile-DJ business model in recent years. DJ Times’ Money Answer Man Jerry Bazata will share best practices and industry insight into what drives the review process and how to effectively use it to grow your DJ business.
“All-Star MCs—Hosted by Steve Moody.” Back by popular demand, Maryland mobile Steve Moody has gathered some of the best MCs from across the country to share unique tips that will take your events to another level. From new ways to fill your dancefloor to unique ways of rejuvenating and enhancing the “same-old/same-old” activities, absorb some golden nuggets that you can take home and be a star in your market.
“New Games with Jake Jacobsen.” In this all-new, high-energy session, Jake Jacobsen will help showcase the best, new, party-starting games that’ll be sure to help you entertain and win business in your market for years to come.
“Mitzvah Massive with Big Daddy.” Every year Sean “Big Daddy” McKee does his Mitzvah by wowing Expo attendees with his annual marquee massive. This year, the mock mitzvah will help attendees understand the ins and outs of Mitzvah performance and marketing.
“Making Your Own Breaks: How to Jump-Start Your DJing Career.” Linda Leigh is a Philly jock who has never taken no for an answer—when in doubt, she believes, do it yourself. So, in this panel—part motivation, part instruction—she will show you how to take control of your own path, by starting a club night, connecting with other DJs and promoters, distributing your music and more.
“Right on the Money: Spinning Country.” Connecticut DJ Alan Kohn has been spinning country music successfully at clubs and mobile events for more than two decades. Join him and a panel of experts as they tackle a variety of genre-related topics—events, marketing and more. Also, be there to learn the latest line-dance moves from the Premier Dance Team.
Plus, the Expo’s sponsored seminars will include sessions from show exhibitors ADJ, Pioneer DJ, and QSC Audio (“Turning Your DJ Business into a Multi-Op”).
Registration is now open at DJTimes.com/TheDJExpo/Register.