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5. Become vulnerable.

Disclose some information about your company to others that are not in your direct market.

“You’d be surprised how they will get vulnerable, too, and disclose information to you,” says Adam Weitz. “There’s nothing wrong with a little bitching and complaining. It’s comparing those stories that help you learn and grow for your future.”

Adds Arleen Weitz: “The best piece of advice I’ve ever received from a most-valued mentor is to pay close attention to every detail and leave nothing to chance.”

Says Jones: “For first-timers, I would say just go with an open mind and take notes. Not everything will make sense or even be right for you, but you’ll be amazed afterwards at the things that do make sense and do click that will take you to the next level.”

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