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It’s official; Guitar Center has revealed its partnership with the 2020 Winter Music Conference (WMC) and Miami Music Week (MMW) serving as the official music instrument retailer.

During the 35th Annual Winter Music Conference at Miami’s Faena Forum during March 16-19, Guitar Center will bring its signature popup store to Miami, allowing guests to review, demo, and purchase the latest DJ equipment and products.

Guitar Center will also partner with the 10th Annual Miami Music Week’s new Oasis industry retreat at the Miami Generator just steps away from all the action of WMC. The MMW Oasis will be open to WMC badge holders and by invitation only.

Jeannine Davis D’Addario, Guitar Center’s Chief Marketing and Communications Officer, says, “We are excited to partner with both the Winter Music Conference and Miami Music Week this year. As a resource for electronic music artists, we are thrilled to debut the industry’s top DJ music production equipment and software, all week at the leading conference in the electronic music industry in Miami, to producers, artists, and music fans.”

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