We all know how damaging the spread of COVID-19 has been to our businesses.
But now is the perfect time to focus on some important aspects of it and take advantage of these DJ marketing tips.
It seems obvious, but in times like this, some people don’t immediately jump into overdrive and think of unique ways to market themselves. When things get slow, the last thing you should do is neglect marketing. Right now, you should INCREASE your marketing activities. Not only will you eventually get more business coming in, but you can learn a lot about what works and doesn’t in your marketing processes and activities.
Here are some DJ marketing tips — even if you don’t have budget:
1. Perfect your pitch! Most people have a short attention span, so practice your 90 second elevator speech to get people interested right away. Facts and figures are important, but it’s not the main thing you should focus on — you must present your business or service offerings in a manner that generates expertise and confidence to your client. Practice this over and over until you master it. And don’t be scared to do this in front of a mirror, immediate family members in your household, or even friends over the phone or video conferencing.
Facts and figures are important, but it’s not the main thing you should focus on — you must present your business or service offerings in a manner that generates expertise and confidence to your client.
2. Ask for referrals. Reach out to all of your past clients and see if they know of anyone who is engaged or might be throwing an event later down the road, when all of this health situation is cleared up. Make a plan to reach out to them either through online messaging or email to drum up business or to get your name out there.
3. Join online networking groups. If you can’t be there in person due to travel restrictions or the cost of attending, find online cheap or free networking meetings. And not just DJ networking but other businesses and industries that you can sit in with to get your name out there
4. Target influencers or brand ambassadors.
People buy what they know and from people they trust. This is why influencer marketing is becoming one of the most popular marketing strategies in the world. With so many digital channels at our disposal, influencers can easily promote services to millions of followers with the click of a button or with minimal investment.
For Brand Ambassadors, find friendly individuals to be advocates for your services. Brand ambassadors act as representatives of the company and spread the word to the public in many types of ways. Businesses like Lyft and Amazon actually hire university students as brand ambassadors to advertise their services across college campuses. If you can find students who are taking Marketing or Business courses, they will do this for minimal money as it will go towards college credits.
For influencers, you need to focus on quality over quantity. Look for high engagement over a large following. The first place to look would be previous clients who have a large social media engagement. So someone who receives a lot of likes, comments and shares on social channels.
5. Go cold calling/emailing. Believe it or not, cold calling or emailing are still effective ways to obtain new business — it also doesn’t cost you anything but time. After all, if you want someone’s business, then you’re going to have to go after it. (see #2 above).
6. Create top of the line content. Now is a good time to start a blog or re-write the content on your website. As the saying goes, content is king. So make sure your website is up to par when it comes to conveying good messaging and content to your readers and clients.
Believe it or not, cold calling or emailing are still effective ways to obtain new business — it also doesn’t cost you anything but time.
7. Manage your social media and start up new channels. Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest…you should be on ALL of these and you should be creating good engaging content for followers. You should be adding content at least 3-4 times a week in order to really maintain a good position in your market.
8. Start a podcast. Starting a podcast isn’t expensive — you really just need to have a microphone and some online hosting. It’s a great way to build awareness, showcase your knowledge and humanize your brand. Invite other business owners and experts to join your podcast so that they can promote to their audience.
9. Guerrilla marketing. Here’s what I love about guerrilla marketing; it focuses more on creativity then money. For example, you could place stickers around town. Again, the idea is think out of the box, be authentic, and obviously don’t do anything illegal.
Here’s what I love about guerrilla marketing; it focuses more on creativity then money.
10. Transform old campaigns into new ones. Instead of starting a marketing campaign from scratch, repurpose or update a previous one to save time and money. Refashion what works and toss out aspects of the campaign that were not successful. Moreover, this strategy should help maintain the consistency of your message and a consistent advertising message may improve brand recognition.
When he’s not writing a monthly column about DJ marketing tips, Joshua Volpe uses his MBA in marketing to run Kalifornia Entertainment in Rochester, NY.
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