For many, 2021 is about fresh, new starts… and such is certainly the case with DJ Times magazine and its long-running trade show/exhibition, DJ Expo.

As DJ Times magazine and its publisher, Testa Communications, prepare to take the 2021 version of the show to an exciting, new venue, the show will be re-branded with a new logo – DJX.

Set for Aug. 9-12 at the Hard Rock Hotel & Casino in Atlantic City, N.J., the 2021 Expo will forge a new, long-term alliance with the popular Boardwalk property and it promises to offer the DJX community unique synergies that will increase business for all future attendees.

“We are excited to host and partner with the long-standing DJX event here.” said Shelley Williams, Vice President of Sales, Hard Rock Hotel & Casino Atlantic City. “While the synergies in the music and talent space are obvious, DJX’s management team’s progressive, forward-thinking approach is very much aligned with our views regarding the event industry’s future in Atlantic City. The opportunity to leverage both the energy and commercial initiatives that DJX brings to this market are limitless. We look forward to a long-standing, collaborative and mutually beneficial relationship.”

Now in its 32nd year, the show will retain its vital mission of presenting an exhibit hall full of the latest technologies, seminar sessions offering inspirational ideas, and sponsored events brimming with networking opportunities – but the 2021 Expo will mark the start of a new era. This year will begin the pivot with new floor plans, imagery, ideas, energy, product drops and collabs that will bring us forward into the future.

“As the DJ industry evolves, we have to evolve with it,” said DJ Times Editor Jim Tremayne. “That’s true for all our platforms and especially so with our new moves with the show. So, a re-branding was in order for us to move forward.”

Testa Communications’ General Manager Robin Hazan concurs. “Since its inception more than 30 years ago, DJ Times and DJ Expo have always maintained a deep connection to the DJ world and we’ve always looked to broaden its reach,” she said. “We believe the re-branding, which coincides with the show’s exciting move to the Hard Rock, will can help in that endeavor. So to borrow our New York motto… Excelsior – ever upwardI

“To that end, the show has brought on Shawn Hazan, an industry veteran with over 25 years of experience in large-scale trade shows and events.”

Said Hazan, the CEO of HAZCOMM: “In nearly 30 years of event-management experience, it is rare to find an event producer with such passion, depth and relationships within the market they serve. Their enviable market reach, content creation and data capabilities are the perfect mix to lead a re-imagined DJX into the next 30 years. I am humbled to work with such talent and provide guidance on executing their future-thinking strategy.”

Repping a new, optimistic spirit with fresh opportunities for a DJ industry looking to experience a renewal… DJX.

Stay tuned, the best is yet to come.