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DJs have learned this year that marketing is not just about creating Facebook or Instagram posts regularly or creating promotions for new clients to book their services. Marketing in the new year is all about building relationships with your audience while meeting your promises to them as a company. In other words, it is about convincing strangers why they need your services above and beyond what a competitor tries to offer.

Here are a couple things you should keep in your toolbox.

Conversational Marketing Will Be Important
Modern marketing in 2021 will become more conversational. People want it that way, and so your business needs to pivot that way. When a client has a question or inquiry, most will want an immediate response. Conversational marketing facilitates a one-to-one, real-time connection between you and your clients. Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing your business to meet clients on their terms; on the devices, platforms and time schedules that suit them best. Today’s client will expect to find what they are looking for now, not later. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you are communicating the way people prefer to communicate.

Get On-Board With Voice Search
The increasing use of voice search has made it important for companies to rethink their marketing strategies in 2021. Numbers show that 60-percent of all searches will be via voice by 2021, 79-percent of all American homes will own a smart speaker by 2022, and voice shopping is set to jump to $40 billion in 2022, up from $2 billion that it is today. Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Soon, your clients will start asking voice assistants about great DJ’s near them and how to contact them. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly.

Joshua Volpe is the owner of Kalifornia Entertainment in Rochester, NY. 

DJ Times Magazine is copyright © 2021 by DJ Publishing, Inc.