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Atlantic City, N.J. – To be successful in the mobile-DJ world, it’s all about sales and service – and at DJX ’23 we’ll show you how to maximize both with two special sessions for mobile operators. One sales seminar will present exciting, new tips on branding and creating connections. Another will explain how to profitably diversify your company’s offerings via AV services. 

Set for August 7-10 at the Hard Rock Hotel & Casino in Atlantic City, N.J., DJX will bring the entire DJ industry together with its winning combo of new technologies, education, and sponsored After Dark events. 

Produced by DJ LIFE magazine and Hazan Media Group, DJX will present a showfloor full of the latest DJ-related products (audio, lighting, studio, accessories, etc.), a slate of 30 seminars, panels, and keynotes tackling the latest vital topics, and nightly parties featuring top DJ talent. Operating since 1990, DJX is the longest-running and most-impactful trade show/event in the North American DJ industry. Whether you’re a mobile jock, club DJ, bedroom spinner or home-studio music maker, DJX ’23 will have something for you. 

Diversify! How to Profitably Add AV Services to Your DJ Company

Are you looking for new revenue streams for your DJ company? Are you a DJ with an ability to provide audio/video solutions for clients? At DJX, New Jersey’s Blue Line Productions will show you how to diversify your company by fusing these two interests in an exciting and profitable way. 

In “Diversify! How to Profitably Add AV Services to Your DJ Company,” Dan Drake and Jude Luongo of Blue Line Productions will explain how they made their transition to serve the NYC market and they’ll explain how such an endeavor can be lucrative for the right company. In their detailed presentation, Drake and Luongo will explain: the benefit of purchasing AV equipment over renting and how it helped his company succeed; how accelerated depreciation benefits a company; different tiers of pay in various types of events (bars, private gigs, corporates, etc.); how to determine packages and billing; and the crucially important topic of tax rules as they relate to renting AV, selling DJ packages, and more. Looking to diversify and profit? AV may just be your ticket. 


Branding & Connection:  The Secret to Optimal Sales Isn’t Always About Selling 

Whether you’re a DJ flying solo or running a multi-op mobile-entertainment company, if you’re going to succeed in the long-term, you gotta get the gigs – and you keep getting them. Every successful mobile jock has his or her secrets and, at DJX, Chris Washburn of Ithaca, N.Y., will reveal some of his. 

In this entertaining presentation, Washburn will explain how authentic branding and genuinely connecting with people are essential for achieving optimal sales. He will share his proven processes and techniques that have allowed his DJ company, Washburn Entertainment, to thrive in his upstate New York market. He’ll also dive into some cool social-media marketing strategies that will help your brand become a desired commodity that generates more value – and profits!