Marietta, Ga. — In a huge market with hundreds of DJs, it’s crucial to stand out from the others, and that requires a solid brand.
That’s what DJ “Dano” Dan Blankowski learned at regional DJ conference in Tennessee.
“I learned the most about branding from Jeffrey Gitomer and Gary Vaynerchuk,” says Blankowski, owner of DJ Dano Atlanta Entertainment. “Gitomer asked: ‘What is your duck?’ By ‘duck,’ he meant the symbol of your company, an image that makes potential clients think of your company. AFLAC and its famous duck mascot was the obvious source of his example.”
But Blankowski learned that even a small company needs a duck. So he challenged several dozen past and current clients to brainstorm and come up with a symbol of “fun,” and “professional.” The overwhelming favorite was the disco ball.