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In the DJ industry, we are always looking for new ways to stand out and market ourselves so we can stay ahead of the competition. There are so many different Marketing Strategies that a business owner can create, but the question that comes into play is, “What if everyone else is using the same exact strategies as I am?”

This becomes a challenge because you need to think of creative tactics that are not very common or often used. Standard marketing is all about PR, digital advertising, content strategies, collateral, websites, and many other topics that I have discussed previously. The techniques below put a different edge on standard marketing that you may be able to utilize for your own benefit.


There are so many different Marketing Strategies that a business owner can create, but the question that comes into play is, “What if everyone else is using the same exact strategies as I am?”

Scarcity Marketing
This strategy works by driving demand for something that is rare. If consumers decide they want the latest service or item and it is hard to get, many will act fast to get their hands on it. Clever marketers know how to create this rarity among the population. This can be done by making your product appear unique and desirable. The demand for something that only a few people will have and is in limited supply creates a rare option which then turns to quicker and better revenue.

Undercover Marketing
Also known as Stealth Marketing, Undercover Marketing is the subtle way to promote your brand or business. It can have a massive impact on sales and brand awareness. If your clients see an actor or well-known local person using your services or talking about your company, they are more likely to sign you as their entertainment of choice. This can also sometimes be comparable to Influencer Marketing which is designed to tap into an existing community of engaged followers on social media to help boost your business and brand.


User Generated Marketing
This is when businesses ask the public for ideas, information, and opinions on social media or run contests to help them craft better marketing material. This can be molded into a focus group which then creates feedback from the public to develop better strategies and tactics, which in turn bring you more business based off of what your clients specifically ask for.

Cause Marketing
As consumers become more aware of the inequality surrounding them, they seek to make differences. Cause marketing is a type of social responsibility strategy that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. A general example of this includes public awareness campaigns for cancer or putting on an event to help a cancer foundation that is local to you.

No matter what strategies you decide to tackle, it’s important to find new and unique ways to market yourself outside of what others are doing. This gives big results and you will find your business doing much better, especially in these current times where everyone is scrambling to come up with ways to getting back to doing what we all love to do. Stay safe, stay well friends!

Joshua Volpe is the owner of Rochester, N.Y.-based Kalifornia Entertainment.

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