In today’s business world, marketers are always looking for the newest way to get people to buy their product or service. What if there was an easy way to make clients to sign with you? What if there was a science behind an emotional or mental way to influence people to make them want you as their DJ.
Guess what? There is — it’s called Neuromarketing.
Neuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product or service development, pricing, and other marketing areas.
This form of marketing has been employed by almost every major company in some way or form, and you do not even realize they are doing it sometimes. Despite such a widespread influence on the marketing world, many small businesses do not know exactly what neuromarketing is, or how it can be used effectively. Here are 3 quick examples:
1. Using Colors As An Influencer
When selecting colors for marketing assets, bear in mind that you may be influencing how potential customers feel. Colors can evoke a wide range of emotions, with studies consistently showing a link between certain colors and certain emotions. Neuromarketing experts specializing in color have figured out which colors have more of an impact. Cool blues, for example, are usually the go-to color if you wish to attract new clients.
2. Avoid Decision Paralysis
Less is more and sometimes customers can be overwhelmed by too many choices. If you have too many packages for your DJ services or too many options that clients can sift through, it can be a turn off and cause them to go with a DJ that has a more streamlined approach to their pricing and what they offer you.
Cool blues are usually the go-to color if you wish to attract new clients.
3. Loss Aversion
One interesting finding utilized by neuromarketing is that people really do not want to lose out. People are just as worried about what they might lose as what they might gain. For this reason, “buy before it’s gone” strategies can be highly effective. When the alternative option is posed as a loss, consumers are much more likely to buy. Consumers hate to feel they are missing out on a bargain, so make sure to emphasize if they are set to lose out.
Neuromarketing Quick Tips:
1. Don’t Use “WE,” or Talk About Your Business: Focus on your clients’ needs, not yours.
2. Get To The Point: Your message is competing with about 10,000 other messages sent to the brain daily.
3. Be Visual: Don’t just tell about your services; show it. And if you can’t show an image, create a mental image for your clients.
4. Close Strong: People pay the most attention at the beginning and end of a presentation. This will help ensure memory storage.
Remember, neuromarketing can help your business by targeting your clients and their behaviors in a way that hits them right in the feels. It goes beyond flashy ads, social media posts and bold logos; it targets their cognitive and emotional thoughts, feelings, and fears that reside in their primal brain. If you can master it, you will sign every single client you meet with, 100% of the time.
Joshua Volpe is the owner of Rochester, N.Y.-based Kalifornia Entertainment.