Search Engine Optimization (SEO) is a bit complex, but it doesn’t have to be. I’ve learned so much about SEO in the last few years that I should have a degree in SEO (if one existed).
Google has their own SEO course and Digital Marketing courses. All you have to do is sign up and be willing to commit to doing the lessons. SEMRush also has plenty of free courses that are great. Choose the provider and start learning!
Many people make the mistake of thinking Yoast or other SEO plugins are all you need to do for your website to be found in Google. Though these plugins are really helpful, there is more to do than just making sure the buttons are green. Invest time in the courses and learn about all of the factors that help you rank your website.
Tip: Write Amazing Content
My overall advice to you is to basically write great content. Write for your audience, and not for Google. Many people try to game the system, but it’s tough to do. Don’t go on Fiverr and order backlinks, or “10,000” website visitors per week,” etc. It won’t work.
Many people make the mistake of thinking Yoast or other SEO plugins are all you need to do for your website to be found in Google. Though these plugins are really helpful, there is more to do than just making sure the buttons are green.
Just learn SEO basics, write amazing content, and be consistent. It’s now quality over quantity. Don’t write 10, 500-word articles a week. Write one, 1,000-word (or more), comprehensive article that really answers your target audiences’ questions and you’ll see better results.
People will share great content. Will they share mediocre content? When was the last time you recommended a mediocre restaurant to a friend? Likely never. It’s the same thing with content.
Also, remember, yes, you’re a DJ, but you’re ALSO in sales and marketing. If you want to get paid for DJing, you have to realize that you are selling your services. In order for people to hire you, you need to be found!
My Overall Results
I started blogging and learned about SEO in early 2015. By fall, I started seeing increased traffic and finally made it onto Google page 1 for some of my target keywords. Yes, I do other forms of advertising, but I mainly invest my time and energy into organic traffic because it works.
We receive around 4,700 unique visitors per week to our site. Some people are there for a quote, others are reading our popular wedding/event planning tips blog. Some of my blogs have received over 50,000 readers. Our DJ blog was also recently listed in the Top 10 DJ Blogs to Follow in 2020!
What are your thoughts? What works for your business? There is so much more to cover about content marketing and SEO, but for now, these are my top 5 tips. I also offer DJ business consultations, so feel free to reach out to me if you need more help.
Jason Rubio owns Austin’s Best DJs. He last wrote about photo booth marketing.
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