By Jaime Sloane
Genius Loci is a picturesque beachfront house music festival that books big-name talent while maintaining a small-town vibe. The festival will return to renowned Mexican surf peninsula Punta Cabras from June 20 – 24 for its seventh year of providing shimmering underground grooves, set to the idyllic beach backdrop in Baja, Mexico.
An ancient Roman phrase which means the prevailing spirit of a place, Genius Loci welcomes Dirtybird flagbearers Justin Martin and Justin Jay as headliners, alongside Australian pro-surfer-turned-DJ-producer Cut Snake, Los Angeles house legend Marques Wyatt, disco-funk-jazz-house alchemist Lonely Boy and following his first number one track on Beatport “Get Some Money,” Genius Loci founder Henry Pope. Justin Jay will offer up both a DJ set as well as a live performance with his Justin Jay’s Fantastic Voyage band.
The lineup is round out by an array of DJs from around the world, including Baja-born Memo Rex making his Genius Loci debut, and Baja local Dermak returning for his third year.
In addition to a smattering of house music bookings, the festival also offers attendees yoga, locally sourced cuisine, fresh seafood caught daily, and surfing. Genius Loci has found itself at the unique crossroads of producing a festival that is both sustainable and impactful near the small, arid fishing town of Eréndira, supporting local enterprise without disturbing the delicate environment.