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How does a DJ turn the negative of the pandemic into a positive? Answer: Creating mid-week work. Looking for a creative and profitable outlet to pursue during the historically frenetic year, veteran mobile Mike Wieder took action: He pivoted with Bubble Parties and expanded further into a new and different market. In this quick-hitting session, the New Jersey-based jock from Ultimate Sounds Entertainment explains how his move helped save his 2020 – and he’s booked hundreds of these parties since then. Learn how you can add a profitable element to your party repertoire.

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