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The Amsterdam Dance Event conference will celebrate its 20th anniversary from October 14-18, and this year it will pay tribute to the world of hip-hop, bass, and beats with the launch of ADE Beats.

ADE Beats follows the success of Rotterdam Beats, which provided an international showcase and business platform for hip-hop, bass, and beats over five well-received editions. ADE has been a partner of the event since its beginnings, which made its takeover of the event in response to organizational difficulties in Rotterdam a natural decision. ADE Beats is an initiative to promote the genre across Europe, with previous artists and speakers including Hudson Mohawke, Shaggy, Mr. Probz, Future, Action Bronson, and 2 Chainz.

The team is currently developing a pilot conference and showcase program for the upcoming edition of ADE, and ADE Beats will become a full part of the ADE conference and festival itinerary in 2016.

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