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Atlantic City, N.J. — Set for Aug. 12-15 at Harrah’s Resort Atlantic City, the DJ Expo – presented by DJ Times – will offer the DJ industry’s largest exhibit hall, sponsored evening entertainment and 30 seminars, panels and keynotes. What’s new? Read on…

NJDJA presents The Art of the Personal Brand
For its annual session, the New Jersey DJ Association will present recent DJ-industry/social-media sensations Nick Spinelli and Rachel Lynch, who will highlight the social-media and marketing strategies that have catapulted their personal brands to new heights. From strategically polarizing content to defined brand association, Spinelli and Lynch will show us how to create and nourish a marketing strategy in an ever-changing social-media landscape.

How the Three R’s Can Improve Your Business
Rob Peters, owner of Rob Peters Entertainment in Franklin, Mass., will explain to DJs how to “Review, Remodel & Rehearse” – concepts that apply to improving your performance skills, as well as your marketing.

Why People Dance & What DJs Can Do To Maximize Their Experience
After all the formalities are over, the DJ’s No. 1 job is to get people dancing. But people dance for different reasons and understanding them goes a long way towards getting the most out of a crowd. In this in-depth seminar, New Jersey’s Mike Walter will break it down for you. He’ll talk about the three main categories of dancers and why each one gets on the floor. He’ll offer suggestions for getting more people up, ways to make your dancefloor a “judgment-free” zone and strategies that can take your event to an even higher level than you’ve ever experienced.

Plus, sponsored workshop seminars from ADJ, Chauvet DJ, Pioneer DJ & more.