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Does your DJ company need to sharpen its digital-marketing skills to stay competitive? Are you losing business because you’re getting outflanked online by younger DJ companies?

For the modern DJ company, it’s important to become familiar with digital-marketing techniques, and even more crucial to master them. So, for DJX ’21 – set for Aug. 9-12 at Hard Rock Hotel & Casino Atlantic City, N.J. – digital-marketing maven Jordan St. Jacques of Canada’s Digitera will bring DJs of all stripes up to date on the very latest and most-effective digital-marketing techniques.

From Search Engine Optimization to capturing and funneling client traffic, plus tips on developing crucial online efficiencies, Jordan will tackle all the hot topics in his 4 info-filled tutorials – one each day at the show.
Work smarter, not harder; step up your digital-marketing game and see your DJ company rake in the results.

Core Web Vitals: The Latest on SEO & How DJs Can Win the Google Game
Google has been busy during the pandemic. In case you missed it, Google has implemented Core Web Vitals, which will now be the most important aspect of where you rank within Google Search Engine Results Pages. How do you tackle this recent development and keep your DJ company visible and competitive? In this new session presented on Monday, Aug. 9, by Jordan St. Jacques of Canada’s Digitera, you’ll learn to understand Core Web Vitals, learn how to measure it and learn how to optimize for it. Make no mistake, this will be the most important seminar on SEO that DJ Expo has ever presented!

Bots: How to Funnel & Keep New Clients
Facebook Chat Bots through Messenger are not necessarily new, but the way that DJ companies are using them could be vastly improved. Jordan St. Jacques of Canada’s Digitera will show you how, as he’ll demonstrate an effective Facebook Chat Bot in use, and he’ll teach you how to achieve two main goals: 1) funnel your clients where you want them to go and 2) deliver to them necessary files/links (such as song lists, event-preparation lists… even contracts) as they need them. Save time and retain website visitors… with Facebook Chat Bots. Presented on Tuesday, Aug. 10.

Management: How DJs Achieve Social-Media Efficiency
For most DJ companies, there’s never enough time in your day to properly execute all your digital marketing. Usually, it takes a trained professional to condense the work into a reasonable amount of time – say, three to five hours per week. Presented on Wednesday, Aug. 11, by Jordan St. Jacques of Canada’s Digitera, this session will do exactly that: He will peek behind the curtains and reveal unique ways to boil down your weekly time-spend. In the social-media game, simple efficiency can be the key to success.

Tool Time: Learn 40+ Methods to Master Your Digital Marketing
Don’t leave the show too early – because we’ve saved some of the best for last. Presented on Thursday, Aug. 12, by Jordan St. Jacques of Canada’s Digitera, this rapid-fire session will present over 40 of the best tools you can use to boost your DJ company’s digital-marketing efforts. The session will discuss all tool categories – from SEO metrics to Social Media Scheduler to email newsletter platforms and more! Get a jump on your competition with this ultimate set of tools.

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