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Adam Hirschhorn, owner of AJH Entertainment, will be helming a seminar at DJ Expo that will help DJs navigate the lucrative minefield that is mitzvahs.

“I am trying to get together some great players who have been in the Mitzvah business for many years,” said Adam. “They have built their business on great reputations and by reinventing themselves and delivering excellent customer service. As a panel we have some great tips, stories, and strategies to book and offer more to your events!”

Panelists include Evan Karfinkel, who’s been in the DJ game for many years, and has reinvented himself by purchasing and offering a ton of extra entertainment along with top-level production.

Rob Frannicola, owner of a mid size event company, is a professional MC and actor who has parlayed his connections and friends in the industry into a subcontracting service that stands as a one stop shop for clients.

Larry Gold from Unique Musique has some amazing in person and virtual sales tips that gives him the ability to book high-end events around the tristate area.

Ricky G is a superb MC who works for Total Entertainment. His gift is an ability to memorize one hundred or more names. “So it’s easy for my to engage and make them laugh and think I’m cool during cocktail hour,” said Ricky. “So to get them to dance it’s a lot more easier for me than other MCs who meet their guests cold as they try to perform for them… I party with them!”

To register for DJX, Aug. 9-12 at Hard Rock Atlantic City here.

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