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Planning for seminars and workshops is underway for this year’s DJ Expo, scheduled for Aug. 10-13 at Harrah’s in Atlantic City.

Among the new features at the 2020 DJ Expo will be a dedicated 101 track for newcomers, specific seminars geared toward part-timers looking to go full-time, and master-level seminars for experienced multi-ops looking to scale their businesses. Included will be many hands-on workshops where you can apply what you learn immediately (bring your laptops!), and special guest keynote speakers to inspire and inform.

Confirmed seminars include:

101 Track: Get in Someone’s Face and Grow Your Footprint

In this seminar, Rob Peters DiFazio at Rob Peters Entertainment and host of Mobile DJ Business podcast will share his secrets on how he networks.  Rob will talk about how to choose the right networking events and how to maximize your time once you’re there — doing prep work, breaking the ice, the 80/20 rule, and how to follow up to get your “foot in the door” with clients and vendors who would use and refer your services. Learn how to gain prospective clients and build a strong referral network through face to face interactions.

The result will be better clients, better referrals and BETTER profits. This course is perfect for DJs just starting out or mobiles who are looking to expand their network for referrals.

Upsell your Video Screens: A Hands-on

Bring your laptops, because Jimmie Malone from Exceptional Receptions will show you how to create slideshows to upsell video screens — and how to pitch them to clients.

Included will be workflow instruction on how to create and pitch: background slideshows for cocktails and dinner, photo booth pics, pro photographer pics, text to screen via Jammtext, more specific slideshows produced in advance and played during the first dance and parent dances, “found footage”, i.e. short clips of wedding members that can be used during the introductions, videos of family and friends that can be used in all manner of ways. Video love story will be a topic covered as well.

You’ll walk out of this workshop with the tools and knowledge to incorporate these ideas immediately.

Read More: 45 ways to change your DJ business — courtesy of DJ Expo

Mitzvahs — Beyond the Booth 

Adam Hirschhorn, owner of AJH Entertainment, who has been writing the popular Mitzvahs — Beyond the Booth column for DJ Times, will moderate a seminar of the same name. Topics will include:

  • How to find Motivators/Dancers
  • Custom Setups
  • Producing Unique Ideas/Concepts
  • Mitzvahs with Children with Disabilities
  • The Simple Mitzvah vs. The Extravagant Mitzvah

You need not be a mitzvah DJ to get value from this seminar.

Photo Booth — the Next Generation

Much like karaoke, photo booths have proven to be a long-lasting addition to the mobile’s arsenal that has yet to reach its saturation point. Dave Stephenson, owner of Ismilepod, will teach how to create a photobooth strip, how and why to set up an online gallery to host pictures, how to set up an iPad booth, and how to market the features of your photo booth to expand options to offer your customers. Bring your laptops!

Stay tuned! More seminars and workshops being announced soon — including the latest digital marketing techniques, how to get maximum ROI from your website, mixing techniques for mobiles, new party games and much more — from the first and largest DJ show on the planet.

To register for DJ Expo 2020 click here.

DJ Times Magazine is copyright © 2020 by DJ Publishing, Inc.